A, Y and V share a single skeleton. The two diagonals alone are a V; the tail below the vertex makes a Y; the crossbar between them makes an A. Single colour, always — grid 100×100, stroke 10, apex 57.5°.
Each product carries its own mark, but the newest one is drawn from the corporate armature so the family holds together.
New. The corporate armature on a receipt slip with a torn bottom edge — the only product mark drawn from the parent skeleton.
Existing product mark. Keeps its own identity — it is a consumer platform with its own audience.
Existing product mark. Sits in a family with Kiyevun — the same book, under a roof.
The corporate mark with the crossbar dropped, so it holds at 16px.
Four rules. Everything else is judgement.
The mark never carries two colours, a gradient or a fill. It is an armature drawn in one value.
Playfair Display 500 for display, Inter 300 for body and tracked caps labels. Nothing else — no condensed or extended faces.
In the lockup a hairline separates the mark from the name. Keep it, and keep the gap either side equal to the stroke width.
At 16px the A crossbar closes up, so the browser mark uses the V and the tail only.
A till, a website, a system your staff avoid. We will tell you honestly whether software fixes it, what it costs, and how long it takes.